Classix Cannibis

Cannabis isn’t coming, it’s already here. But old stigmas linger, and some people are still living in the past. That’s why our branding team jumped on the chance to rebrand a classic (pun intended) offering for parent company Columbia Care. Long story short, we built a new identity from the ground up, including voice & messaging guardrails + look & feel and executed it on social media. Classix grew a fanbase, and was subsequently nominated as a Clio Cannabis 2022 Shortlist winning entry titled 'Remixing the good times with Classix’.

Here’s an article about the Clio Cannabis Awards: