Freyja

Freyja is one of Iceland’s largest candy factory and distributor. They needed a core, a concept, a fixed point for their brand. My team came up with another world/dimension, inhabited by anthropomorphic animals, where all their candy is made in organic and inventive ways. A little girl, who is of course called Freyja, gets accidentally transported to this other dimension and tries to find her way back home with an assortment of colorful characters. I helped create this world, design the characters, design the products, design the webpage, wrote and storyboarded TV ads and banners, and wrote an epic sprawling adventure presented as audio plays. It was pretty sweet.