Pure Protein

If you’re re-positioning an OG in the protein biz as an “Active Lifestyle Brand,” looking the part is only the part of the puzzle. You also have to walk the walk, and talk the talk. You have to execute across a myriad of platforms and formats, spanning the gamut from Google banners to scripted 30 second videos. Which my team and I did. Man, “Gamut” is a fun word, isn’t it? Anyway, what was I saying? Ah yes, it’s always so refreshing when a more traditional brand like Pure Protein embraces the times and decides to have some fun. Incidentally, those ROIs tend to speak for themselves.