Ted Turner Reserves

Ted Turner is a remarkable man for many reasons, but his true legacy is the immense work he’s put into protecting and restoring environmental health. His four sprawling reserves, Vermejo, Sierra Grande, Ladder and Armendaris needed total rebranding, as did the “Hat” entity, TTR itself. Our team summoned some good ol’ cowboy romance, the quintessential American West, and fused it into the brand, spreading it across a website, social channels, and print, while also shifting and expanding the essence of the brand from a hunter’s delight to full on luxury eco-tourism.